Effective Letters to Media Outlets
Let your Catholic voice be heard!
HOW? — By writing effective letters to media outlets—letters that get published and therefore reach the eyes
of many readers.
YOU can bring Catholic viewpoints to the public forum and help shape public opinion.
YOU can help fight harmful television content by writing letters to TV producers that get attention.
YOU can help turn the power of media to the good.
Consider the following, taken from the Vatican II DECREE ON THE MEDIA OF SOCIAL COMMUNICATIONS, also
known as INTER MIRIFICA:
2. The Church recognizes that these media [the press, movies, radio, television and the like], if properly utilized, can be of
great service to mankind, since they greatly contribute to men's entertainment and instruction as well as to the spread and support
of the Kingdom of God...
8. Since public opinion exercises the greatest power and authority today in every sphere of life, both private and public, every
member of society must fulfill the demands of justice and charity in this area. As a result, all must strive, through these media
as well, to form and spread sound public opinion.
Tips on Writing Effective "Letters to the Editor"
Following are specific ways in which you can craft effective letters and increase the chance of their publication!
in response to news coverage
on the Catholic Church
- Use the Catechism of the Catholic Church as your inspiration. Use it also as a source of solid information so you're accurate
when representing Church teaching. When writing for a secular outlet, however, actually quoting the Catechism probably won't be
effective. Paraphrase the ideas instead.
- Write to convert, not confront. In other words, write charitably. Avoid a "slap-back" approach. You can write strongly and still
be charitable. A good phrase to use is "It would appear that." Example: "It would appear that XYZ newspaper misrepresented the Catholic
viewpoint in its January 2 story on euthanasia…"
- Freshness is important in the news business. Submit letters promptly, more or less depending on the medium. For daily newspapers,
e-mail or fax your response the same day or early the next to increase its chance of publication. It's a good idea to visit the outlet's
website to learn their submission guidelines (some national papers, for example, require exclusivity).
- Brief is usually best.
- Generally, make chief points first. Letters are typically edited from the bottom up (another reason why brevity is preferable-your
letter is more likely to be left intact).
- It's helpful to write in response to a specific item in that outlet, and refer to it. Pertinence to that outlet's readership heightens
your chance of publication.
- Remember to write commendatory letters for positive commentary on occasion – not just letters that criticize the negative.
- Avoid criticism of the outlet itself for something it published or broadcast. To do so might make you feel good, but may not be the
most effective way to make your point. It also may prejudice the publication against you for future submissions. A better way to express
your feelings: call the circulation department, cancel your subscription if you have one, and tell them why.
- In general, keep in mind the basic elements of persuasion: to teach, to delight, and to move people.
When writing letters in response to offensive content on television or radio, write not only to the station manager but to the program
sponsor. For the latter, direct your letter to the president of the company, not to customer relations or public relations. (The company
address and president's name may be found on the Internet or by simply calling the company.) I find letters addressed to the Board of
Directors get the best attention. A single letter is believed to represent the opinions of many in the viewing audience who did not bother
Copyright 2004 Terry Sullivan